The University of Michigan Health System recently published a review in the British Medical Journal Open illustrating how patients react to their physicians based on their apparel and appearance. The review collects results from several studies spanning 11,533 surveyed patients from 14 different countries. Generally, it was found that consultations and examinations were better received when the physician was dressed formally (in a suit) or traditionally (in a white coat). However, in cases of emergency treatments, patients preferred a physician in scrubs, who appeared ready and active. Researchers found there was rarely any input or guidelines on dress codes for surgeons. “In order to better tailor physician attire to patient preferences and improve available evidence, we would recommend that healthcare systems capture the ‘voice of the customer’ in individual care locations, such as intensive care units and emergency departments,” explained the lead author of the review. To learn more about this study, click here.