November 22, 2013 13:00 — 1 Comment
New Study Decodes Brain’s Process for Decision-making
When making a choice, the brain sifts and retrieves specific traces of memories, rather than a generalized overview of past experiences, new research reveals. The study combined computer simulations with brain-imaging data to compare two different types of decision-making models. Perhaps resolving a debate more than three decades old, the findings demonstrate that the exemplar model accounted for the majority of participants’ decisions, in which choices were framed around concrete traces of memories. “We flexibly memorize our experiences, and this allows us to use these memories for different kinds of decisions,” lead researcher Michael Mack explains. Click here to read the full article.


The exemplar model of decision-making suggests that when we attempt to make a decision about a specific item, we actually visualize in the brain an example of the item that we have memorized from recent experience. Would there be a connection between this model and the images experienced during dreams?
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